Speed of channel change revealed at European Software & Solutions Summit

XaaS (Everything-as-a-Service) business model set to dominate as real cloud adoption doubles over the next 2 years. Customers are driving the pace of change in European software development, attendees at the European Software and Solutions Summit were told last week. Consumers and users are pushing for more and better systems; “Patience with technology is plummeting” said John Madelin, Verizon EMEA marketing VP addressing the audience of more than 100 director-level representatives of leading European ISVs and Solution Providers.