PhotoBox.com prepares for seasonal peak demands by building on Interoute Virtual Data Centre
Interoute Virtual Data Centre provides on demand, resilient ICT infrastructure for growing online personalised printing company
London, 14 July 2015 – PhotoBox Group, a leading European personalised printing company, has selected Interoute’s global networked cloud infrastructure platform Interoute Virtual Data Centre (VDC), to ensure customers have a fast seamless ordering experience across Europe, during seasonal traffic peaks on its e-retail consumer websites.
The Group, made of several brands including PhotoBox, Moonpig and Sticky9, has more than eight million active customers in over 20 different countries1. Its e-retail websites manage the upload of millions of customer images per day, surging to much higher levels ahead of seasonal gifting dates such as Christmas, Valentine’s Day and Mother’s Day. PhotoBox uses Interoute VDC because it gives the company the control to pre-book, and provision on-demand the capacity required to ensure that despite periods of huge surges in online orders, users get a smooth, fast ordering experience at all times.
Graham Hobson, PhotoBox co-founder and MD Incubator commented, “As customer demand for PhotoBox’s innovative products continues to rapidly increase, we needed a smarter and more creative solution to support both the front and back-end of our growing online business. For our Paris operations in particular, we were looking at sending our data across hundreds of kilometres and back for processing, which would have really slowed down the website experience for our customers. We like the hybrid cloud model and Interoute has proved the perfect fit for us, delivering networked cloud infrastructure that is close to us, simple to provision, quick to scale and can be dedicated to us when we need it.”
PhotoBox Group uses a hybrid combination of colocation, cloud and private network to host its online business. By taking additional dedicated cloud resource in the Interoute VDC Paris and Amsterdam zones, the Group benefits from the highest transfer speeds by using extra server capacity close to its existing data centres and servers, reducing latency for its backend processes, and by plugging directly into Interoute’s 67,000 km, high capacity network, which gives optimised reach to website users across Europe and the world.
Matthew Finnie, CTO at Interoute added: “Our Interoute VDC is unique among IaaS platforms in that its 14 global cloud computing zones are pre-built into our advanced private network. This innovative combination of network and compute gives Photobox an automated global cloud which brings its customers and the Group’s European IT locations closer together, with a built-in guaranteed low latency network to help ensure the speed and performance of its online ordering services.”
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Notes to the editor:
The PhotoBox Group is a leading digital consumer service for personalised products and gifts in Europe and parent of the flagship branded retail channels PhotoBox, Moonpig.com, Hofmann and Sticky9. From photobooks and unique artwork to the very latest personalised apparel, gifts and greeting cards, the Group’s products enable customers across 20 countries to share memories, celebrate great moments and inject personal expression into their everyday lives. The Group has 700 employees across Europe and is backed by leading international private equity firms including Insight Venture Partners, Index Ventures, HarbourVest Partners, Quadrille Capital and Greenspring Associates.
Interoute Communications Limited is the owner operator of Europe's largest cloud services platform, which encompasses over 67,000 km of lit fiber, 12 data centres, 14 Virtual Data Centres and 31 collocation centres, with connections to 195 additional third-party data centres across Europe. Its full-service Unified ICT platform serves international enterprises, as well as every major European telecommunications incumbent and the major operators of North America, East and South Asia, governments and universities. These organizations find Interoute the ideal partner for computing, connectivity and communications and developing new services. Its Unified ICT strategy has proved attractive to enterprises looking for a scalable, secure and unconstrained platform on which they can build their voice, video, computing and data services, as well as service providers in need of high capacity international data transit and infrastructure. With established operations throughout mainland Europe, North America and Dubai, Interoute also owns and operates dense city networks throughout Europe's major business centres. www.interoute.com